Privacy Policy

1. Information We Collect

We collect personal information directly from you when you interact with our website. This includes:

• Contact Information: Your first name and email address when you sign up to download our Free E-Book, subscribe to our newsletter, request assessment reports, or contact support.
• Wellness Assessment & Quiz Data: The responses you provide regarding your symptoms, dietary habits, digestion, stool consistency, sleep patterns, and energy levels in any of our interactive health tools (e.g., the Inflammation Quiz or Bloating Quiz).
• Transaction Data: When purchasing any premium protocols or programs (like the 21-Day Anti-Inflammatory Diet Meal Plan), we process payment information. Payments are handled securely through our third-party provider (Stripe). We do not store or see your full credit card number or billing details.

2. How We Use Your Information

Your data is used solely to deliver the services you request, improve our offerings, and communicate with you:

• To calculate your wellness scores and generate your personalized diet recommendations and summaries.
• To deliver download links for free and paid materials (E-Books, meal plans, recipes).
• To send periodic email updates, relevant gut health tips, recipes, and special launch offers. You can easily unsubscribe at any time using the link at the bottom of any email.
• To securely process payments and verify checkout compliance.
• To maintain and optimize the performance, security, and structure of our web applications.

3. AI & Third-Party Processors

To generate personalized health report summaries and direct dietary recommendations based on your quiz responses, we securely transmit structured assessment answers to third-party AI service providers (specifically Anthropic's Claude API) over SSL-encrypted connections.

Important Safeguards:

• No identifying personal details (such as your email address) are sent to the AI processing model. Only your first name and the specific symptoms you selected are shared.
• Under our agreements, the AI provider does not store, retain, or use your responses to train their language models.
• Data sharing with other third parties is limited strictly to business services necessary to run our platform, including our payment processor (Stripe) and our email marketing and delivery integrations (Resend, Mailerlite, Kit, and SendFox).

4. Data Retention & Security

We take security seriously. We implement robust electronic safeguards to prevent unauthorized access, alteration, or disclosure of your information.

Retention Terms:

• We retain your quiz assessment results and scoring profiles so that you can return to download your program or review your progress at a later date.
• Assessment records that remain completely inactive (no logins or accesses) for 12 months are eligible for automatic database deletion.
• You have the right to request the complete deletion of your account and personal information at any time. Simply contact us at the support email listed below, and we will purge your records within 30 days.

5. Cookies & Analytics

Our site uses cookies to ensure basic functionality and optimize speed.

• Functional Cookies: Minimal first-party cookies are used to store temporary quiz responses while you move through pages, so your progress isn't lost if you refresh.
• Analytics: We use Vercel Analytics (first-party, privacy-friendly analytics) to measure site traffic and performance without collecting identifying cross-site tracking markers or building user profiles.
• No Retargeting Pixels: We do not deploy intrusive third-party advertising tracking cookies (such as Facebook or Google ad retargeting pixels) that follow you across the internet.

6. Social Media Integrations & APIs (Pinterest, etc.)

If you interact with us through social media channels or if we connect to social media platform APIs (such as the Pinterest API) to share or automate program updates to our pages, we comply fully with those platforms' developer policies and guidelines.

• We do not collect, capture, or store personal data from your social media accounts without your explicit, opt-in consent.
• Any authorization tokens or API connection credentials used to publish content or communicate updates are stored securely and encrypted.
• We do not sell or share any user interaction metrics or data gathered through social media APIs.

7. Important Medical Disclaimer

8. Contact Information

If you have questions about this Privacy Policy, wish to request a copy of the data we hold, or wish to request the complete deletion of your records, please reach out to us: